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About Jo Loves
Founded by Jo Malone CBE, Jo Loves is an innovative fragrance brand inspired by the memories and moments that shape our lives. After departing her eponymous brand, Jo returned to the industry to create a new collection of scents, candles, and skincare that push the boundaries of creativity. Each creation is a labor of love, designed to surprise and delight the senses through unexpected scent combinations and unique application methods.
Our Mission
To change the way the world experiences fragrance through innovation, storytelling, and the art of scent.